Alum lands on national TV, brands invention

July 9, 2009

Joanna James, a 2009 graduate from the masters program in Lynn’s College of International Communication, is making waves in the national media with her new invention, Love Handles. The universal exercise device attaches to any baby stroller or carriage and gives the user an upper body/core workout while strolling.

James and Love Handles were featured on an episode of Live with Regis and Kelly and Access Hollywood. “Why didn’t I invent this?” said Kelly Rippa, herself a member of the target audience (active mothers). “That is great!”

Since finishing classes in December 2008, James has gone through the complicated processes of inventing, patenting and financing a new product. “My studies at Lynn helped with many facets of developing the business,” said James.