The power of Falcone

By Angie Caple '14, '15
Published Wednesday, Mar. 18, 2015

Mark Falcone ‘10 is a self-proclaimed American Warrior, and his recent business venture revolves solely around this passion. Originally from Westchester, Pennsylvania, Mark journeyed to South Florida to escape the cold weather. Mark spent most of his time outdoors and with campus surrounded by gorgeous landscapes and luscious beaches, making Lynn University a perfect fit. Being involved with the Marketing department allowed him to leave a legacy on campus.

While earning his degree, Mark compiled an animation video tour of the campus, known as The Dream Tour. The Dream Tour was interactive, as well as entertaining, and Mark won awards from the city of Palm Beach because of its excellence. Due to the strength of his video, Falcone was hired as a photographer for the University. Mark spent time taking photos in the Everglades and enjoyed every moment being in sunny south Florida. Following graduation, Mark headed back home to utilize his entrepreneurial skills.

Mark worked for a geothermal company and quickly realized he wanted to live life on his own terms. His aggressive and persistent personality is what drove him to open his own training facility, iCore Fitness, a 10,000 square foot custom built gym. Based on the concepts of American Ninja Warrior, Crossfit, Tough Mudder and the Spartan Race; Mark has created a one of a kind utopia of sports equipment right in the heart of Westchester.

Being open for nearly a month, everyone that attempts to work out in the facility is in absolute awe. The bright and energetic atmosphere is open to men and women of all ages and can be used in any capacity. Mark has a passion and energy for this new venture and that is apparent through the delicacy of his decision making. With high hopes for the future, iCore Fitness is a clear representative of this Lynn alumni; powerful and lively.