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Meet the CEO Speaker Series: Jorge Pesquera, CEO
Palm Beach County Convention and Visitors Bureau

Wed, 30 Oct, 2013 6:00 PM - 7:17 PM

The Convention and Visitors Bureau services include the development of an annual tourism marketing plan and the implementation of the plan through advertising, public relations, tour package development, online/electronic means, attendance at consumer and trade shows. The team conducts familiarization tours and sales missions, participates in trade shows in foreign markets, conducts special projects, and other marketing initiatives agreed upon with the County to promote the destination.

Prior to accepting this position, Pesquera was president and CEO of the Aruba Hotel and Tourism Association, where he was recently recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC). He spent ten years as president and CEO of the Puerto Rico Convention Bureau, spearheading the construction of the $450 million Puerto Rico Convention Center and surrounding district. During his tenure, the Puerto Rico Convention Bureau was repeatedly acknowledged as one of the best destination marketing organizations by top associations and industry publications. Pesquera is a member of the accreditation board of Destination Marketing Association International (DMAI), the Professional Convention Management Association (PCMA), the American Society of Association Executives (ASAE), and Meeting Professionals International (MPI). He holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton.

For additional information, contact Eldon Bernstein at ebernstein@lynn.edu.

Location: de Hoernle Lecture Hall - Green Center
Fees: Free event - open to the public
Calendar: Alumni Event Calendar
Category: On Campus Alumni
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Lynn University
Office of Development and Alumni Affairs

3601 N. Military Trail, Boca Raton, FL 33431
Phone: 561-237-7433 | Toll free: 877-326-5966
Email: alumni@lynn.edu

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